I am a storyteller at heart and a writer by trade, with a strong sense of visual design and thorough understanding and appreciation of the user experience both online and off.
You could argue I possess one of the most impressive super powers, the ability to craft messaging and connect with target audiences by developing a voice that will best resonate with them. My writing style has been described as professional, smart, conversational, emotional, witty or LOL, soda-out-your-nose funny ā it all depends on whom you talk to.
As a creative, I create successful and award-winning, 360 campaigns for small to blue chip clients in virtually all categories, including but never limited to tech, telecom, financial, banking, health, pro-bono, auto, packaged goods and services. I also helped create two wonderful kids.
My canvas is media: broadcast, print, outdoor, ambient, experiential, DM, radio and all things digital: site development, landing pages, banners, social, Facebook apps, mobile apps and branded content.
I believe, regardless of the medium or touchpoint, the best communication approach is executing strategically sound concepts. I specialize in developing big ideas and selling work that not only gets noticed, it builds a relationship between consumers and a brand.
Iām a dog person and share my life with Juno, my Tibetan Terrier, but also fell in love (and rescued/they rescued me) a Rag Doll cat/dog cloud, named Sweet Pea. I also have two teenage kids that I love depending on the day.
I enjoy rap music minus the mumble, a great jam band, a good hazy IPA and any bourbon served by a fire pit. On most nights you can find me absorbing visual content, such as: NY sports, documentaries, sci-fi, superhero movies, comedy and crime dramas.