REPATHA
Reduce Your Risk for Real (New Indication)
If you have heart disease and still can’t get your LDL high cholesterol down, you’re at risk of a cardiovascular event. And that means a heart attack or stroke can strike at anytime. But many lose sight of this risk. That’s a real problem. In this campaign we rip people out of complacency by graphically showing them what it would feel like to get pulled away from what matters most—the people they love.
REPATHA
Your Path to Progress-Drug (Launch)
When it comes to lowering your bad cholesterol, the struggle is real. And even though you do what you can to lower your LDL, you just can't seem to get anywhere. Until now. In this campaign we show how Repatha dramatically drops your bad cholesterol and finally gets you on the right path.
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