Autoimmune diseases have a complicated pathophysiology; our client wanted to create novel, engaging and effective educational materials for HCPs, providing clarity of the complex interplay occurring at a cellular level.
With an in-house team of medical communication professionals, I created an immersive, experiential museum-themed educational website with modern art-themed infographics along with 3D mechanism of disease videos to illustrate disease progression in axSpA and PsA.
This virtual museum experience, complete with tour guide, interactive statues, and a mechanism of disease video theater uses various art mediums to illustrate clinical manifestations, pathobiology, and outcomes measures.
Exit through the gift shop and you’ll see the impact:
-3 minutes spent per page
-25% of page views achieved 90% scroll-depth
-Traffic increased by 724% and HCP opt-ins for further information increased by 2800%
-Number of aware and educated HCPs doubled from baseline within 6 months
-Multiple winner at MM+M, PM360, and Webby awards.
