Welcome to RHEUMuseum experience.
Where art and science meet.
THE CHALLENGE:
Inspire 6,500 rheumatologist to reassess if patients are achieving optimal disease outcome goals. Autoimmune diseases have a complicated pathophysiology and our client wanted to showcase the significant advances and engage professionals in the pathobiology of axial spondyloarthritis (axSpA) and psoriatic arthritis (PsA).
THE SOLUTION:
With an in-house team of medical communication professionals, I created an immersive, experiential museum-themed educational website with modern art-themed infographics along with 3D mechanism of disease videos to illustrate disease progression in axSpA and PsA.
This virtual museum experience, complete with tour guide, interactive statues, and a mechanism of disease video theater uses various art mediums to illustrate clinical manifestations, pathobiology, and outcomes measures.
Exit through the gift shop and you’ll see the impact of the work:
-3 minutes spent per page
-25% of page views achieved 90% scroll-depth
-Traffic increased by 724% and HCP opt-ins for further information increased by 2800%
-Number of aware and educated HCPs doubled from baseline within 6 months
-Multiple winner at MM+M, PM360, and Webby awards.
