Autoimmune diseases have a complicated pathophysiology; our client wanted to create novel, engaging and effective educational materials for HCPs, providing clarity of the complex interplay occurring at a cellular level.
With the an in-house team I created an immersive, experiential museum-themed educational website with modern art-themed infographics along with 3D mechanism of disease videos to illustrate disease progression in axSpA and PsA.
Mimics a museum experience, using various art mediums to illustrate clinical manifestations, pathobiology and outcomes measures
Tour guide, interactive statues, 2D- and 3D-animated mechanism of disease video theaters
Media plan to drive traffic to website: banner ads, paid search, videos, pre-roll video ads, rheumatology journal ads, email campaign
Exit through the gift shop and you’ll see the impact:
3 minutes spent per page
25% of page views achieved 90% scroll-depth
Traffic increased by 724% and HCP opt-ins for further information increased by 2800%
Number of aware and educated HCPs doubled from baseline within 6 months
Multiple winner at MM+M, PM360 and Webby awards.
