DUOBRII
Get The DUO On Your Side (DTC/HCP)
Get ready to meet “The DUO,” Hal(obatesol) and Taz(arotene). The two ingredients in DUOBRII Lotion that work better together to treat moderate to severe plaque psoriasis.
We created these two mascots to represent the two ingredients that work better together. These campaigns shared a unified creative concept, but targeted patient and healthcare professional audiences with unique strategies and messaging:
DTC—The DUO represented a moisturizing lotion that has their back, their arms and everywhere else flair-ups occur. Finally giving them a topical treatment option they can continue using until their skin is clear.
HCP—The two characters demonstrated synergy and nodded to their MOA. DUOBRII provided a safe and effective topical therapy in which a steroid and a retinol combined to result in improved outcomes.
