Edwards Lifesciences
Our approach was to create an emotionally charged campaign that would be relatable to a diverse range of audiences.
We created an unbranded disease awareness campaign targeting the 65+ audience –Through segmentation and creative market research, we identified what the most impactful and creative messaging was to prioritize in our materials and where our audience were likely to consume this information
Patients often mistake HVD symptoms for signs of aging, we chose to emphasize the symptoms and risk factors of HVD. To help with this, we developed an omnichannel campaign to deliver our message and highlight our symptoms. video content A TVC commercial and patient testimonials digital assets, email campaign, social media, point-of-care materials, and more—all driving to a robust website to help them understand the signs and symptoms.
